Our development expertise
VERTONE advises customers on their marketing strategy in the widest sense of the term. We identify, qualify and quantify expansion opportunities, breakdown the marketing strategy into operational action plans and assist the implementation of these plans.
| Marketing Strategy | Maximising the marketing mix | Implementation Support |
VERTONE is recognized as a leading player in the field of marketing development as a result of large scale missions performed for many service industry providers. We assist customers through quantum changes in their
market and our contributions are often in the news, as the following references illustrate:
- Telecom: launching of the multi-media mobile services, 3G, triple-play and quadruple-play
- Media and entertainment: new advertising agency, audience development strategy, new media distribution channels (mobile, music players, set-top box)
- Bank and insurance: address new markets and implement new distribution channels through successful strategic partnerships; definition of strategies
- Distribution: strategy and implementation of service policies, implementation of development programs based on customer knowledge
- For various market leaders, development of customer marketing strategy and implementation of large scale consumer loyalty development programs, as well as value or customer retention development.
