KNOW-HOW
THE VALUE CREATION FIELD

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As the initiator and driver of value creation, we focus our consulting missions around the business areas that trigger value creation within companies and around the sources of leverage for its delivery to the end customer.

  • We perform many missions of strategic scoping, the goal of which is always to create value. Among our areas of specialization recurring themes are "value analysis" and the research and quantification of "development opportunities".
  • The success of any strategy depends on its proper execution. We therefore attach great importance to the breakdown of the strategy into action plans, for whatever activity is under review: offerings of products and services, sales and marketing initiatives, or customer relations management.
  • Finally, we assist our customers in the operational implementation phase of action plans, especially through "program or project management" which is often needed in increasingly transversal organizational structure.
 
STRATEGY & INNOVATION
  • Corporate Strategy
    Business strategy for growth, diversification, differentiation
    Merger and acquisition, integration plan
    Alliance strategy
  • Strategic plan
    Strategic diagnosis, customer value analysis
    Identification and quantification of value creation levers
    Transformation strategy
  • Strategic segmentation
    Market, customer
    Scoping, opportunity studies
    Market qualification
    Business Plan
    Partnership
  • Innovation
    Market watch, forecasts
    Technological innovation and service
    Implementation of innovation policies
    Creative events organization
 
 
 
ORGANIZATION & IMPLEMENTATION MANAGEMENT
  •  Masterplans
    CRM, customer experience, customer knowledge
    Steering, KPI
    Implementation of marketing plan / product plan
    Development and launch 
  • Optimization of channels for contact and customer service
    Organization, evolution, animation, management, steering
  • Customer knowledge
    Customer data model
    Plan for data gathering, enrichment and qualification of customers
    Quantitative data analysis
  • Program management
    Large transversal projects requiring specific organization and management tools
    Organizing and managing change
    Definition and implementation of organizations and processes
    Program for managing change: business units, organization, processes and tools
    Training and facilitation programs
  • Project management support
    Marketing and sales: needs assessment statement
    Detailed specifications for the evolution of processes and tools
 
 
 
MARKETING & SALES
  • Marketing and Sales Policy
    Brand strategy and platform
    Product and customer marketing plan
    Marketing and sales strategy and distribution strategy
    Operational segmentation
  • Defining Product and Service Offering
    Design and launch of new products and services
    Portfolio of products and services (implementation, optimization, restructuring)
    Pricing policy
  • Sales and Marketing programs
    Client acquisition / distribution / E-commerce
    Sales development, usage and contribution
    Loyalty / relationship to the brand / retention
  • Multichannel Client Relationship Features
    Customer experience, procedures and customer life cycle
    Global integration of channels
    Performance of channels
    Dematerialization of flows
  • Experiments
    Pilot projects, test market
    Operational research laboratory
 
 
 
 
Strategy & Innovation