Impression
     
 
ORGANIZATION & IMPLEMENTATION MANAGEMENT
  •  Masterplans
    CRM, customer experience, customer knowledge
    Steering, KPI
    Implementation of marketing plan / product plan
    Development and launch 
  • Optimization of channels for contact and customer service
    Organization, evolution, animation, management, steering
  • Customer knowledge
    Customer data model
    Plan for data gathering, enrichment and qualification of customers
    Quantitative data analysis
  • Program management
    Large transversal projects requiring specific organization and management tools
    Organizing and managing change
    Definition and implementation of organizations and processes
    Program for managing change: business units, organization, processes and tools
    Training and facilitation programs
  • Project management support
    Marketing and sales: needs assessment statement
    Detailed specifications for the evolution of processes and tools
 
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MARKETING & SALES
  • Marketing and Sales Policy
    Brand strategy and platform
    Product and customer marketing plan
    Marketing and sales strategy and distribution strategy
    Operational segmentation
  • Defining Product and Service Offering
    Design and launch of new products and services
    Portfolio of products and services (implementation, optimization, restructuring)
    Pricing policy
  • Sales and Marketing programs
    Client acquisition / distribution / E-commerce
    Sales development, usage and contribution
    Loyalty / relationship to the brand / retention
  • Multichannel Client Relationship Features
    Customer experience, procedures and customer life cycle
    Global integration of channels
    Performance of channels
    Dematerialization of flows
  • Experiments
    Pilot projects, test market
    Operational research laboratory
 
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STRATEGY & INNOVATION
  • Corporate Strategy
    Business strategy for growth, diversification, differentiation
    Merger and acquisition, integration plan
    Alliance strategy
  • Strategic plan
    Strategic diagnosis, customer value analysis
    Identification and quantification of value creation levers
    Transformation strategy
  • Strategic segmentation
    Market, customer
    Scoping, opportunity studies
    Market qualification
    Business Plan
    Partnership
  • Innovation
    Market watch, forecasts
    Technological innovation and service
    Implementation of innovation policies
    Creative events organization
 
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