During the last 10 years, the Telecommunication industry has gone through massive transformations, especially regarding mobile and Internet markets, which growth turned higher than the main revenue source in the 90’s: fixed telephony. The evolution of this sector now relies on a few characteristics:

• Continuous innovation
• In progress convergence
• Internet major influence
• More and more active customers

Keeping up with these trends, the main players in the market will face 4 major stakes (excluding the network aspect which is one of the main growth and profitability lever):

• Securing and developing the customer base thanks to a strong and segmented relationship
• Increasing revenue per customer, by usage development and new growth levers finding, while cost controlling
• Innovation management, to prevent form depositionning
• Improving customer experience, thanks to good ergonomics, customer service quality and service reliability.

Among these stakes, marketing aspects are keys, and are largely covered by VERTONE expertise, from offer marketing to customer marketing. VERTONE is then ideally positioned to play a significant role to support major telecom players in their development.

VERTONE chose this expanding market as one of its main area of operation. Our expertise, widely recognized, has been built during several years thanks to many missions realised for mobile or fix operators. Here are only a few samples:

• Management and coordination of a services portfolio
• New pricing offers launch
• Building of segmented marketing plans
• Strategy definition for the multimedia portal of a mobile operator
• New Internet Service Provider launch : services portfolio, offers, home equipment
• Definition of a mobile TV offer, on different networks (3G, Wifi, DVB-H)